Our Story

The Jackson family believes that wine, and the winemaking process is intimately connected to the heart of the land, and serves to celebrate the beauty and wonder of nature.

This is where the extraordinary story of Belle Joli’ begins. The wine-loving Jackson family had always wanted to optimize the full potential of the rich Black Hills soil, and bring their dreams of making locally grown and produced wine come to life.

Matthew, (winemaker) graduated in the Enology program at California State University, Fresno. It was there that he met Choi, (CFO/Certified Sommelier(CMS)) and upon completion of their studies, the couple boldly chose South Dakota as the destination to fulfill their family’s passion of the winemaking process.

Inspired by the unique beauty and legacy of the land in the Black Hills, they chose the name Belle Joli’ for their vineyard, and in 2000, they planted their first vines in the heart of Belle Fourche. The winery's presence now stretches across the Northern Black Hills into Deadwood and Sturgis, where a new state-of-the-art facility produces sparkling wine, utilizing traditional champagne methods.

Today, the Jackson family vision of a Black Hills vineyard that produces award-winning wines, grown, harvested, and bottled in western South Dakota, has come to full fruition. It is our sincere hope that Belle Joli’ wines will delight your senses of sight, smell, and, of course, taste. Drink in the beauty of the Black Hills.